Authentic Access and the
Disability Discrimination Act

Common sense tells us that if we’re truly open for business and people of all backgrounds are welcome and able to trade with us then we’ll make more money. Authentic Access is good news for everyone.

The DDA requires companies to identify and where reasonable remove barriers which make it difficult or impossible for disabled people to get into or use facilities. For example adapting doorways and toilets to make them easier to use by people with a range of disabilities. Also providing written materials such as menus or product information in large print or Braille. 

If a company is not able to physically change its environment then it will have to find alternative ways to deliver services to disabled people.

Authentic Access may also require your company to purchase assistive technology to ensure, as many disabled people as possible are able to access their services. (This could be a text phone or a hearing loop; these are communication tools widely used by deaf and hard of hearing people).